Identity (also known as a "brand style” or “corporate style", brandbook) is a visual component of a brand. It includes everything related to the brand visualization: logo and slogan development, appropriate fonts and colors selection for the official brand documentation and products advertising, attributes development (business cards, envelopes, pens), etc.
It is very important to lay good foundation during the company creation. That is why we take identity very seriously, understanding the full importance of its elements, pivotal for further company recognition and growth.
Our approach to identity design:
Strategy compliance with the future company presentation.
Сompetitors research, detailed SWOT analysis.
Target audience expectations
Meeting expectations of the potential customers.
Focus on brand’s highlights.